Branding

PLA had a marketing track which included some great programs, one was presented by members of the Douglas County Library’s Marketing staff. Check out the blog that was set up by the marketing team at Douglas County. It’s the PLA presentation as well as tips on branding your library, how to get your programs in the local news and what makes an aesthetically pleasing flyer.

http://firstimpressionslast.blogspot.com/

They’ll answer your questions if you email them and SCLS will be presenting the program Speaking with One Voice: A guide to integrating customer service, marketing & public relations with Libby Post June 5, 2008.

PLA in Minnesota Brrrr

The weather was nice, cool and windy but no need for a parka and I only used the skyway once. Minneapolis is a nice green city with Hybrid buses and fairly accessible public transportation downtown.

Ok, now that I got that over with I wanted to share my favorite program and what I learned.

Really it's what I learned about myself..."Hi my name is Sam and I have Techno lust"... I want an iPhone....but i'll get back to that...

Technozoo was presented by Leonard Souza, President of Acidblue Ltd. The presentation was hands on and we were able to hold some of these new techno thingies in our hands. It was the first time that I had seen a Sony e-Book Reader up close and personal. It's amazing, the page refreshes to the screen and then the reader turns itself off and you stop using the battery power. The screen really looks like a page in a book.

Let me jump to the iPhone quickly because here is where I started foaming at the mouth! lol Apple is working on a deal with Starbucks that will let you order coffee from your iPhone...no waiting on the line...did I say want...no..."I need an iPhone"

Finally the other neat thing is Surface by Microsoft. Surface is an interactive table. Now why would you need an interactive table you ask? Well check out the Surface website. Surface should be introduced in Spring 2008...like now :)

Is your interest peeked? Well join us at System on the 22nd of April for Hand Held Libraries. This program will be highlighting some new handheld technologies and the implications for libraries.