PLA had a marketing track which included some great programs, one was presented by members of the Douglas County Library’s Marketing staff. Check out the blog that was set up by the marketing team at Douglas County. It’s the PLA presentation as well as tips on branding your library, how to get your programs in the local news and what makes an aesthetically pleasing flyer.
http://firstimpressionslast.blogspot.com/
They’ll answer your questions if you email them and SCLS will be presenting the program Speaking with One Voice: A guide to integrating customer service, marketing & public relations with Libby Post June 5, 2008.
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